You know that the internet is the place where the sellers and buyers meet nowadays. It may be the perfect place for you too – to share with you your talent and the fruit of your labor with the world – and maybe, somehow, it may turn into something bigger and better over time. You may (or may not) have big dreams about striking it rich, and getting the recognition that your great services or products deserves, but the very thought of setting up your own online store sounds overwhelming. You are ready to take over the world, but you couldn’t code to save your life. All that talk about merchant accounts and sources for product management is causing you to be uncomfortable, and you start to hesitate…
You are probably worrying too much. Yes, starting a small business is tough! However, putting up an online storefront doesn’t have to be! While setting up an online store is not a walk in the park, the process is made as easy as possible by the existence of a myriad of online store constructors, some of which are even free. You don’t have to buy a website, or pay a programmer and a designer if you don’t want to (or can’t afford yet). Start playing around with desing templates and different options provided by the online store constructors to get a feel for what works for you. Once your online store starts generating profits, you can decide to invest some of that money is a custom-built online storefront design, acquiring a website, or designing a professional-looking logo for your business.
For now, use your free account with an online store builder to publish high-resolution images of your products, and concentrate on writing good copy, with enticing titles and clear product (or service) descriptions. Find your unique voice! Use the business personality that you have built consistently. Make the most of any design element that provide your free online store builder: for example, find the colors that overlap with the look and feel of your business. Which fonts best express the character of your business?
If you’re blogging on a WordPress platform, creating an online store online store may be as easy as installing a plugin. You can also add a PayPal shopping cart application to your existing website by simply copying and pasting the code for a buying button. Different shopping cart application scripts integrate with different payment processors though. Some affiliate marketing companies offer their affiliates a fully functioning web shop on their own domain – for free. All is done for you, including the payment processing system, you only have to minimally customize the page – and go find the buyers!